Mel Wheeler, Inc. Application

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MEL WHEELER, Inc. in Roanoke and Lynchburg, VA requests your assistance in identifying and locating individuals who may be interested in the following position(s) now available with our company.

Qualified candidates can mail or email their resumes:

To email:

To mail:

Attn: HR Dept.

Mel Wheeler, Inc.

3934 Electric Road

Roanoke, Virginia 24018

Your credentials will be reviewed and we will contact you if there is an appropriate match with an open position. Due to the volume of applications received for each job posting a personal response to each applicant is not possible. Your application and/or resume will be maintained in our files for at least one year and you will be considered for any future openings. Mel Wheeler, Inc. is an equal opportunity employer and does not discriminate in the hiring, training or promotion of employees by reason of race, religion, sex, national origin, age or handicap.  We are engaged in a continuing affirmative action effort to seek our prospective applicants for employment with our company.  We earnestly solicit your assistance in obtaining employees and request that you refer prospective applications to our EEO Coordinator at the address above.


Mid-Day Air Personality - WSLC "94.9 Star Country"

94.9 Star Country

WSLC “Star Country” has an opening for a talented on-air personality with at least three years of experience. WSLC is looking for an individual with strong imaging skills along with experience and talents with internet, web, social media, event planning and other digital platforms, with an emphasis on large-scale event planning that includes multi-stations. Applicant should be a creative thinker, self-motivated and a strong team player that will contribute to continuing to make Star Country a great place to work.


Sales Representative

Wheeler Broadcasting

Are you the best of the best? Are you looking for an environment where you can put your proactive problem-solving skills to work for clients in all categories and help them achieve their advertising goals, then we’re looking for you!


Mel Wheeler Inc. (WSLC 94.9 Star Country) has a rare opening for a Sales Representative.  Nobody in the market can offer their clients more than Mel Wheeler, Inc.  Come join our team!


We are seeking a candidate who excels at new business development while serving existing advertisers and helping them exceed their goals. If you are highly motivated with a strong work ethic and integrity, let’s talk!


The ideal candidates will:

  • Excel at proactively prospecting, new business development and relationship building

  • Meet or exceed quarterly revenue targets

  • Engage and strategize with executives to demonstrate how Star Country and Wheeler Digital can help meet their objectives

  • Prepare proposals and respond to RFPs

  • Stay current with online advertising trends and innovations


Qualifications and General Skills:

  • Willingness to take initiative and to follow through on projects

  • Demonstrated presentation skills to large and small groups

  • Strong negotiation, time management, prioritization and organization skills

  • Working knowledge of Microsoft Word, Excel and PowerPoint

  • Excellent verbal, written and interpersonal communication skills

  • Positive and infectious outlook and attitude

  • Works well within a team

If you think you’ve got what it takes, email your resume and cover letter to


Mel Wheeler, Inc. is an Equal Opportunity Employer


Social and Multi-Media Content Developer / Producer

Wheeler Broadcasting

Position Summary:

The Social and Multi-Media Content Developer/Producer will develop and implement daily marketing and promotional efforts through Radio, Facebook, Twitter, Instagram, YouTube, Pinterest, and other platforms. The multi-media content strategy will help to cultivate leads through campaign promotions while increasing brand awareness for Wheeler stations. This position will also assist with SEO strategy. This position will monitor and respond to listener engagement, encouraging online advocacy and expansion of digital outreach efforts. They will work collaboratively with the Digital/Programming/Promotions departments to oversee implementation of all social strategies. This position will require some presence at live events, listener interaction, and the posting of multi-media photos and videos in real-time to relevant social accounts. This position will also work to develop new revenue streams from online and social interactions. Finally, they will report to stakeholders on the ROI of social and digital efforts.

Essential Job Duties include but are not limited to:

Content Creator

  • Perform initial, in-depth brand discovery to determine ideal demographics for each social media platform (by radio station)

  • Work with morning drive shows on content creation and distribution of audio and video

  • Repurpose content created by stations/talent to other platforms to generate new sources of revenue

  • Manage editorial content calendar, leading creative development process from ideation to execution for each digital promo campaign

  • Excellent written and verbal skills for social posts and listener engagement.

  • Write and edit content that speaks specifically to the users of each platform and demographic of each station

  • Ensure consistent brand messaging for each radio station and personality

  • Collaborate with on-air personalities to help them brand and grow their online presence

  • Utilize artist visits and create compelling content to develop unique, shareable social media posts

  • Get to know and achieve a working knowledge of each stations’ brand

  • Attend live events, engage with listeners on-site and on-line.

  • Available on some weekends, nights and after hours, dependent on station/client need

  • Take photos, get audio recordings, and shoot and edit videos of station content, personalities, events and promotions

  • Help create social media influencer campaigns for station monetization

Community Engagement

  • This position is an extension of the stations promotions team, monitoring the social presence of each station to ensure timely and appropriate responses to listener queries.

  • Oversee social workflow, defining and prioritizing requests and content.

  • Promote collaboration both internally and externally

  • Demonstrate flexibility and proficiency for creative problem solving

  • Foster increased engagement with ALL digital platforms

  • Convert people into brand ambassadors and long term fans

Data Analyst

  • Do a deep dive into engagement trends across all social sites to measure effective posts,
    campaigns and content.

  • Stay up-to-date on social media trends and best practices

  • Monitor competitor’s campaigns and social strategies

  • Discover and develop new strategies and draw insight from historical data

  • Report on campaign success to key stakeholders (likes, shares, reach, leads, sales, etc.)

  • Identify opportunities for each social media platform, provide recommendations

Additional Skills:

  • Bachelor’s Degree preferred and prior experience with Social Media.

  • Proficient with Microsoft Windows, Adobe Photoshop, Audition, and Premiere.

  • Graphic design

  • Video and audio editing

  • Experience working with iPhone & Android mobile devices, photography, photo and video editing.

  • Photography skills and the ability to operate DSLR camera equipment

  • Experience working with WordPress and other online publishing platforms

  • Experience with Search Engine Optimization (SEO)

  • Superior organization skills; extremely detail-oriented

  • Radio, and marketing experience is a plus

  • Available on some weekends, nights, and after hours, dependent on station/client need

  • Adaptable & resourceful

  • Ability to set up equipment for video shoots, and pick up 35 lbs

  • Valid Driver’s License

  • Calm in a crisis

  • Creative!!!!

If you think you’ve got what it takes, email your resume and cover letter to

Mel Wheeler, Inc. is an Equal Opportunity Employer